Wellbeing: Provocative Equinox campaign

We love the new Ad campaign for Equinox created by Wieden+Kennedy New York, highlighting the results of living a more provoked life. The ads connect the cause and effect of an Equinox workout, asserting that a good workout can be a bad influence.

The ‘Equinox made me do it’ campaign suggests getting in to shape, might well get you in to trouble. The provocative images shot by photographer Robert Wyatt, highlight the sticky situations you might find yourself in with the new found confidence getting into shape can give you – certainly a reason to lose the holiday weight!

Equinox provide a holistic approach to fitness, the company offers an integrated selection of own brand programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars.

Equinox
99 Kensington High Street
Kensington
London W8 5SA